The Male Gaze is how the audience views the people presented
Feminists can approach this in 3 ways. The ways of which women lookat eachother, themselves and how men look at women.
'Gaze is a psychoanalytical term brought into popular usage by Jacques Lacan to describe the anxious state that comes with the awareness that one can be viewed' Quote from wikipedia
In our music video most of the camera angles are shot to represent a relationship. The lyrics in the song don't necisarily relate to a woman but a relationship.
Wednesday, 16 October 2013
Wednesday, 9 October 2013
Storyboard
Above shows a sketch storyboard we created for our music video. We have took ideas from other related music videos of which we altered to create our own version. One of our big influences is Ben Howards whose video relates to ours. Some of his clips used we have adapted and put them into our plan.
We have chosen to shoot in areas of which the target audience can relate to such as a big city like Bristol and London so engage our audience.
Here is also a ruff sketch of what we want our digipak to look like. We used postmodernism by using a 'mugshot like' image of our artist of which artists such as Blur and Gorillaz do similar however they use hegemony in there cover and we have decided to keep it more basic.
Friday, 4 October 2013
Target Audience/ Questionnaire Results
We decided to play 'Come and Go' to our target audience to see if they understood what the song was about just by listening to the lyrics and if they enjoyed the song.
The clip below shows the response of which we recorded and the questions we asked and their answers.
What genre do you think the song is?
What were your first impressions of the song?
How do you think the music video should look?
The clip below shows the response of which we recorded and the questions we asked and their answers.
What genre do you think the song is?
What were your first impressions of the song?
How do you think the music video should look?
Analysis of Indie Music Videos
I have watched 4 music videos and analysed them and the techniques/effects that are used to create these videos of which my group and I can use when it comes to making our music video.
1.
Tom Odell - Another Love
Tom Odell has created 2 videos for his song 'Another Love'. A music video and a short film. I have chosen to analysis the short film for this song as the clip/song relates well to our chosen song and we can use ideas from this to help us when it comes to shooting our music video.
In this video is shows a man (Tom) walking around looking for someone. It may look rather dull and boring and nothing really jumps at you but the song tells a story and engages the viewer from the words even though its just a man walking around which leads you watching the rest curious of what is going to happen.
It goes from Tom walking around to a close up shot of a woman's face at eye level showing her expression as the pianos/vocals start to play louder. This is shows a build up to a part of the song which is key. The camera is hand held throughout most of the song to give it a more 'human feel'.
The songs tempo stays the same from this point onwards. As the tempo rapidly increases at that point, so does the action in the clip from a man just walking along to him and a woman running shown below this is called a two action shot.
2.
Mumford & Sons - Babel
Throughout this music video form Mumford and Sons the camera is always panning the room. The camera is set at black and white and rotates round in different rooms that are so it looks like one long room that doesn't end. It pans round showing each band member and instuments being played. The camera is probably placed on a tripod to keep the pan at a straight pan angle.
Just over halfway through the song when the instrumenst velocity has changed and theres a gentle feel the camera is still panning however just to the band member singing as the some instrumernts have stopped playing. As more of the instruments start playing the camera pans round to show them. The camera is at a worms angle looking up and the band playing, this changes throughout the clip from worm angle to low angle and eye level.
3.
Ben Howard - Keep Your Head Up
From the guitar playing the sunset and by using bubbles the first 30 seconds of the video is very relaxing/calming. Many camera techniquies are used, eye level angle, close up, macro, pan etc. From watching this music video the clips effects such as the contract and saturation are the effects that we are looking for when it comes to making our video.
The lyrics in the song also relate to whats going on in the video. The lyrics mention sun, darkness, skin, wind of all which the camera shows. For instance from the words 'and my skin' the camera shows his feet in water and 'sun so hot' with a clip of the sun.
4.
Of Monsters and Men - Mountain Sound
For our music video we liked the idea of showing clips of our chosen artist at a gig/ recording studio to show them singing. In Of Monsters and Men's song ' Mountain Sound' they use this technique of them performing at a festival. Guitars are a common in indie songs and are used a lot. This instrument is shown in this video. The camera shots from the crowd looking up at the band performing by using a worm angle and also eye level when it shows the crowd.
From analysing this videos it has helped me to see what camera techniques, what to film and effects of which different indie artists use to create a music video of which relates to their song/theme. I can now get some ideas together of what our video will look like and how it will come together.
1.
Tom Odell - Another Love
Tom Odell has created 2 videos for his song 'Another Love'. A music video and a short film. I have chosen to analysis the short film for this song as the clip/song relates well to our chosen song and we can use ideas from this to help us when it comes to shooting our music video.
In this video is shows a man (Tom) walking around looking for someone. It may look rather dull and boring and nothing really jumps at you but the song tells a story and engages the viewer from the words even though its just a man walking around which leads you watching the rest curious of what is going to happen.
It goes from Tom walking around to a close up shot of a woman's face at eye level showing her expression as the pianos/vocals start to play louder. This is shows a build up to a part of the song which is key. The camera is hand held throughout most of the song to give it a more 'human feel'.
The songs tempo stays the same from this point onwards. As the tempo rapidly increases at that point, so does the action in the clip from a man just walking along to him and a woman running shown below this is called a two action shot.
2.
Mumford & Sons - Babel
Throughout this music video form Mumford and Sons the camera is always panning the room. The camera is set at black and white and rotates round in different rooms that are so it looks like one long room that doesn't end. It pans round showing each band member and instuments being played. The camera is probably placed on a tripod to keep the pan at a straight pan angle.
Just over halfway through the song when the instrumenst velocity has changed and theres a gentle feel the camera is still panning however just to the band member singing as the some instrumernts have stopped playing. As more of the instruments start playing the camera pans round to show them. The camera is at a worms angle looking up and the band playing, this changes throughout the clip from worm angle to low angle and eye level.
3.
Ben Howard - Keep Your Head Up
From the guitar playing the sunset and by using bubbles the first 30 seconds of the video is very relaxing/calming. Many camera techniquies are used, eye level angle, close up, macro, pan etc. From watching this music video the clips effects such as the contract and saturation are the effects that we are looking for when it comes to making our video.
The lyrics in the song also relate to whats going on in the video. The lyrics mention sun, darkness, skin, wind of all which the camera shows. For instance from the words 'and my skin' the camera shows his feet in water and 'sun so hot' with a clip of the sun.
4.
Of Monsters and Men - Mountain Sound
For our music video we liked the idea of showing clips of our chosen artist at a gig/ recording studio to show them singing. In Of Monsters and Men's song ' Mountain Sound' they use this technique of them performing at a festival. Guitars are a common in indie songs and are used a lot. This instrument is shown in this video. The camera shots from the crowd looking up at the band performing by using a worm angle and also eye level when it shows the crowd.
From analysing this videos it has helped me to see what camera techniques, what to film and effects of which different indie artists use to create a music video of which relates to their song/theme. I can now get some ideas together of what our video will look like and how it will come together.
Thursday, 3 October 2013
Target Audience Questionnaire
1) Which age group applies to you?
16-18 19-21 21-39 40+
2) Which music genre is your favourite?
Blues
Classical
HipHop
Jazz
Pop
Rap
Rock
Soul
Western
3) Do you watch aswell as listen to music videos?
Yes No
4) How often do you listen to music?
Never
Often
Every Day
Exclusivley
5) How often do you watch music videos?
Never
16-18 19-21 21-39 40+
2) Which music genre is your favourite?
Blues
Classical
HipHop
Jazz
Pop
Rap
Rock
Soul
Western
3) Do you watch aswell as listen to music videos?
Yes No
4) How often do you listen to music?
Never
Often
Every Day
Exclusivley
5) How often do you watch music videos?
Never
Often
Every Day
Exclusivley
Tuesday, 24 September 2013
Analysis of CD Covers and Magazines ads
CD Covers
Looking at album covers of artists who's music genre is similar to ours I have chose 4 album covers from Ben Howard, Mumford and Sons, James Morrison and Tom Odell.
Ben Howard uses neutral colours and the image of water which looks rather calming. From this you can see that the music wouldn't necessarily be heavy rock as the cover sets a calm mood therefore it will relate to the music on the album.
Mumford and Sons cover looks rather busy in the background but with the camera focusimg on the 4 men sat down on a bench in front. It focuses on these 4 men who looked well dressed and not belonging/fitting in with whats going on.
Tom Odells cover of Long Way Down looks very basic, with the camera focused on Tom using a medium shot and using macro so the man(Tom) in the image stands out form the background making him the important image in the photo.
James Morrison's album cover of 'Man in the mirror' consists of James stood on a balcony with a blurry landscape. This again is focusing on the artist. The colours used for the cover are bright and vibrant which could link to the music as from the image/ colours used it sets a tone/theme.
Looking at album covers of artists who's music genre is similar to ours I have chose 4 album covers from Ben Howard, Mumford and Sons, James Morrison and Tom Odell.
Ben Howard uses neutral colours and the image of water which looks rather calming. From this you can see that the music wouldn't necessarily be heavy rock as the cover sets a calm mood therefore it will relate to the music on the album.
Mumford and Sons cover looks rather busy in the background but with the camera focusimg on the 4 men sat down on a bench in front. It focuses on these 4 men who looked well dressed and not belonging/fitting in with whats going on.
Tom Odells cover of Long Way Down looks very basic, with the camera focused on Tom using a medium shot and using macro so the man(Tom) in the image stands out form the background making him the important image in the photo.
James Morrison's album cover of 'Man in the mirror' consists of James stood on a balcony with a blurry landscape. This again is focusing on the artist. The colours used for the cover are bright and vibrant which could link to the music as from the image/ colours used it sets a tone/theme.
Magazine Ads
The album covers for Tom Odells 'Long Way Down' and Ben Howards 'Every Kingdom' are very similar to the magazine ads they produced (images below). They kept the theme, text and neutral colours and kept it basic matching their cd covers.
Friday, 6 September 2013
Indie/ Folk Genre
Indie stands for independants
Indie folk music arose in the 1990s from artists in the indie rock community.
Below are a list of Indie artists from past to present:
Mumford and Sons - English folk rock band
Ben Howard - Folk/indie folk solo artist
Bon Iver - American indie folk band founded in 2007.
Tom Odell - Bristish singer-songwriter first debut in 2012.
Noah and the Whale - English Indie band formed in 2006.
Of Monsters and Men - Indie folk pop band formed in 2010.
Indie folk music arose in the 1990s from artists in the indie rock community.
Below are a list of Indie artists from past to present:
Mumford and Sons - English folk rock band
Ben Howard - Folk/indie folk solo artist
Bon Iver - American indie folk band founded in 2007.
Tom Odell - Bristish singer-songwriter first debut in 2012.
Noah and the Whale - English Indie band formed in 2006.
Of Monsters and Men - Indie folk pop band formed in 2010.
Music Genres
Here listed below are all the types of music genres:
Acoustic
Alternative
Blues
Classical - The art music produced in the traditions of Western music
Country
Dance/Electro
Dubstep
Folk
Heavy Metal - Developed in the late 1960s
Hiphop/ Rap - Specified in the early 1970s
Indie
Jazz - Originated at the beginning of 20th century
Pop - Popular music originated in the 1950s
R n B - Combines elements of rhythm and blues
Reggae - Developed in Jamacia in the late 1960s
Rock -
Rock n Roll
Soul
From these we do a servey to see which genre we should choose to make a music video, album sleep/cover and poster for.
Acoustic
Alternative
Blues
Classical - The art music produced in the traditions of Western music
Country
Dance/Electro
Dubstep
Folk
Heavy Metal - Developed in the late 1960s
Hiphop/ Rap - Specified in the early 1970s
Indie
Jazz - Originated at the beginning of 20th century
Pop - Popular music originated in the 1950s
R n B - Combines elements of rhythm and blues
Reggae - Developed in Jamacia in the late 1960s
Rock -
Rock n Roll
Soul
From these we do a servey to see which genre we should choose to make a music video, album sleep/cover and poster for.
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