Monday, 17 March 2014
Postmoderism
'Postmoderism media rejects the idea that any media product is of any greater value than another. All judgements of value merely taste.'
Friday, 14 February 2014
EVALUATION QUESTION 4
How did you use media technologies in the construction and research, planning and evaluation?
We used mainly iMacs to complete our blogs, plan and create our music video/mag ad and digipac
iMovie an apple app of which allows you to create your own video was what we used to create the video for 'Come and Go'. We found it easy to use, changing the speed of certain clips, having the small clips to fit the actual song which was extremely helpful when it came to lip syncing the, effects on various footage our Most research was carried out online using Google, an online search tool. From here we were able to look up anything we needed from images of specific artists to their magazine ads.
We started off by using websites such as Google, Youtube and Vevo of which most of our research information was found and from here we explored into more music websites and other search engines at time such as
Youtube 'a video sharing website' was helpful when it came to uploading our target audience video all the way to our final music video. We also used SoundCloud 'an online audio distribution platform' to listen to the original track. We also used ITunes of which we were able to export the track off of.Slideshare was extremely helpful when it came to researching into theories, music genres, artists etc and gave us lots of information we needed to know about these areas.
We used Pentax and Canon cameras to record our music video with allowed us to stake small clips from the recording studio to outside in London and take 0-2 min clips one by one of which we puzzled together on iMovie.
From the work we created in our AS year we were able to familiarise ourselves with these products/technologies and use our previous knowledge of which help up dividons
EVALUATION QUESTION 3
What have you learned from audience feedback?
Audience feedback is key to almost any business/ artists etc as it can help make profits. By not using audience feedback it could decrease the amount of people who are interested in the product and means it is hard to improve on the product to target the right audience.
Before we gathered any audience feedback we researched into Foulcaults's discourse theory on audience feedback. Foulcault said that 'elusive fields of reality are transformed into discrete objects' which means that we had to give out questionnaires and interview those of which were out specific target audience
So we started with audience feedback by using a questionnaire and giving these out to our target audience ages 16-18 both male and female. Using those answers to help us choose the right artists to follow, from here we chose the song "Come and Go' by C.O.
Now we had our song we played the song off of SoundCloud to our target audience to listen and analyse.
We asked them 3 questions, what genre they thought the song was. what were their first impressions and what did they think the music video would be like. This then gave us a clear structure as we got the results we were hoping for to create our own indie music video.
As we created out music video we kept asking our target audience what they thought along the way so the final product would be well suited.
The three issues that arose in the makings of video were :
. the lip/hand syncing between the artists singing and playing the guitar could be more precise
. the girl in the video should have more time on the screen
. not all the shots were fully desaturated, and could look better in black and white
We took this feedback on board and started continuing to edit our music video to the audiences standard.
From here we filmed and edited our video keeping in mind what the target audience wanted in a indie folk video and created what we thought suited the genre well. We then showed out edited music video to members of the audience and asked them 6 questions:
.What they thought of the video
.How could we improve it
.Did they understand the storyline
.Did they recognise any of the places featured
.What artists did it remind them of
.What genre they thought it fell in
The feedback we received overall was mostly positive and extremely helpful right through until the end of producing out music video and was key to make the video a success.
Audience feedback is key to almost any business/ artists etc as it can help make profits. By not using audience feedback it could decrease the amount of people who are interested in the product and means it is hard to improve on the product to target the right audience.
Before we gathered any audience feedback we researched into Foulcaults's discourse theory on audience feedback. Foulcault said that 'elusive fields of reality are transformed into discrete objects' which means that we had to give out questionnaires and interview those of which were out specific target audience
So we started with audience feedback by using a questionnaire and giving these out to our target audience ages 16-18 both male and female. Using those answers to help us choose the right artists to follow, from here we chose the song "Come and Go' by C.O.
Now we had our song we played the song off of SoundCloud to our target audience to listen and analyse.
We asked them 3 questions, what genre they thought the song was. what were their first impressions and what did they think the music video would be like. This then gave us a clear structure as we got the results we were hoping for to create our own indie music video.
As we created out music video we kept asking our target audience what they thought along the way so the final product would be well suited.
The three issues that arose in the makings of video were :
. the lip/hand syncing between the artists singing and playing the guitar could be more precise
. the girl in the video should have more time on the screen
. not all the shots were fully desaturated, and could look better in black and white
We took this feedback on board and started continuing to edit our music video to the audiences standard.
From here we filmed and edited our video keeping in mind what the target audience wanted in a indie folk video and created what we thought suited the genre well. We then showed out edited music video to members of the audience and asked them 6 questions:
.What they thought of the video
.How could we improve it
.Did they understand the storyline
.Did they recognise any of the places featured
.What artists did it remind them of
.What genre they thought it fell in
The feedback we received overall was mostly positive and extremely helpful right through until the end of producing out music video and was key to make the video a success.
EVALUATION QUESTION 2
How effective is the combination of your main product and ancillary texts?
We decided to keep our digipak and magazine ad as basic as we could yet get the information needed across to our target audience. We used the same idea as Tom Odell and Ben Howard and kept out post and album cover similar to one another as they were our key inspirations.
The album cover (the first image) for Come and go we use bold colours such as the white text and red background to show the artists name and kept the important information bold.There is synergy between our digipak and music video. Both have a black and white effect on the shots, use the artist of the track and similarities between the album cover and poster.
We kept the image black and white of which is in the music video but blurred the image to create a different effect. We then took a 'mugshot' like image of our artist and used these 3 images in our digipak and to make sure we used synergy kept the images black and white.
We also created a slide of which lyrics to the song are on still keeping the image relating to the music video and used bold white text so the lyrics stood out and were readable. The back of the digipak . This is a typical convention for indie songs/artists to use the images/font over again from their music video to their digipak. Artists such Ben Howard, Tom Odell and even bigger artists such as Rihanna and Katy Perry use this in a lot of their own music videos/albums.
Our target audience can also relate the music video to the digipak as we used some of the shots from the music video and used them on the magazine ad/album cover showing the continuity we used. This means that if an artists creates a music video and the audience watch it, if the album cover is created in a similar way the audience are interested as it matches the visuals they have seen and can relate to it and then finally purchase the album.
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We decided to keep our digipak and magazine ad as basic as we could yet get the information needed across to our target audience. We used the same idea as Tom Odell and Ben Howard and kept out post and album cover similar to one another as they were our key inspirations.
The album cover (the first image) for Come and go we use bold colours such as the white text and red background to show the artists name and kept the important information bold.There is synergy between our digipak and music video. Both have a black and white effect on the shots, use the artist of the track and similarities between the album cover and poster.
We kept the image black and white of which is in the music video but blurred the image to create a different effect. We then took a 'mugshot' like image of our artist and used these 3 images in our digipak and to make sure we used synergy kept the images black and white.
We also created a slide of which lyrics to the song are on still keeping the image relating to the music video and used bold white text so the lyrics stood out and were readable. The back of the digipak . This is a typical convention for indie songs/artists to use the images/font over again from their music video to their digipak. Artists such Ben Howard, Tom Odell and even bigger artists such as Rihanna and Katy Perry use this in a lot of their own music videos/albums.
Our target audience can also relate the music video to the digipak as we used some of the shots from the music video and used them on the magazine ad/album cover showing the continuity we used. This means that if an artists creates a music video and the audience watch it, if the album cover is created in a similar way the audience are interested as it matches the visuals they have seen and can relate to it and then finally purchase the album.
EVALUATION QUESTION 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
By the genre the song we chose 'Come and Go' is categorised Indie/Acoustic, we researched into music videos/covers of which were similar to our artist/genre and came up with the conclusion that every genre of music has a defined set of codes and conventions. This created a set of guidelines that we could follow. When looking into artists who came under the genre we studied we decided to use their videos to help us create our own and appeal to the right target audience we were aiming for.
We focused on certain theories from Mulvey's Male Gaze theory to Goodwin's theory and postmodernism, we applied all these to our work. For example focusing on Goodwin's theory and the link between the lyrics and visuals in our music video we tried to show this as much as we could to create a cohesion between what the song is trying to say and the way the images show/reflect on the lyrics. You can see this is the music video as the words in the song talk about certain things such as coming and going of which we used transport to show things coming and going and the lyrics talk of a relationship of which we show a girl and a boy in separate shots and together showing how we tried to use narrative to tell a story from the lyrics to the video
From looking at several different genre music videos to music videos form Ben Howard, Tom Odell
we saw that there were clear similarities in each individual genre .
For Indie/Folk tracks the similarities between them were the lyrics/shots were about a girl and the artists relationship with them. Also the artist would appear in the music video either just singing or with a guitar.
As a group we decided to appeal to the right target audience we could create a music video which was simular to artists of the same genre such as Ben Howard and Tom Odell and use their music videos for help instead of challenging their idea of which we thought would be difficult to appeal to the target audience. From this we decided that as the song is called 'Come and Go' we could use this to show a couple with one of the two leaving/leaving and link it to the lyrics. We then recorded the artists playing the guitar to the track and added shots of this in the start of the video to the end.
By the genre the song we chose 'Come and Go' is categorised Indie/Acoustic, we researched into music videos/covers of which were similar to our artist/genre and came up with the conclusion that every genre of music has a defined set of codes and conventions. This created a set of guidelines that we could follow. When looking into artists who came under the genre we studied we decided to use their videos to help us create our own and appeal to the right target audience we were aiming for.
We focused on certain theories from Mulvey's Male Gaze theory to Goodwin's theory and postmodernism, we applied all these to our work. For example focusing on Goodwin's theory and the link between the lyrics and visuals in our music video we tried to show this as much as we could to create a cohesion between what the song is trying to say and the way the images show/reflect on the lyrics. You can see this is the music video as the words in the song talk about certain things such as coming and going of which we used transport to show things coming and going and the lyrics talk of a relationship of which we show a girl and a boy in separate shots and together showing how we tried to use narrative to tell a story from the lyrics to the video
From looking at several different genre music videos to music videos form Ben Howard, Tom Odell
we saw that there were clear similarities in each individual genre .
For Indie/Folk tracks the similarities between them were the lyrics/shots were about a girl and the artists relationship with them. Also the artist would appear in the music video either just singing or with a guitar.
As a group we decided to appeal to the right target audience we could create a music video which was simular to artists of the same genre such as Ben Howard and Tom Odell and use their music videos for help instead of challenging their idea of which we thought would be difficult to appeal to the target audience. From this we decided that as the song is called 'Come and Go' we could use this to show a couple with one of the two leaving/leaving and link it to the lyrics. We then recorded the artists playing the guitar to the track and added shots of this in the start of the video to the end.
Ben Howard was our biggest help/inspiration as we watched many of his music videos and tried to create a video similar to his with graphic matches, and take his shots and create out own version of them.
We wanted our music video to appeal to young people from 16-24 so made sure by each step we took, asked our target audience what they thought of the song, the message in the song, what they thought of the video and what artists the final video reminded them of. The answers we received from these questions we were delighted with as our hard work creating the video paid off.
Wednesday, 15 January 2014
Finals and Audience feedback
We gathered some students to see what they thought of the video and asked them some questions. We recorded the questions asked and the answers we received.
We each asked the 6 questions on they thought of the final music video. Below show the questions we ask
.What were your thoughts on the video?
.How can we improve?
.Do you understand the storyline?
.Do you recognise any of the places featured?
.What artists does it remind you of?
.What genre do you think it falls into?
These questions and answers were crucial to our video as we followed the theme of other similar artists it was crucial that the final piece we created would work and fit well into a generic piece of work similar to the artists/storyline we researched and create. The results we received from the feedback ment we created a piece of work of which fell into the acoustic/indie/folk genre and matched similar artists of which we are really happy with.
After some final adjustments to the music video and with the help of our audience feedback we had a finished and improved music video.
Here is a link to the final music video
https://www.youtube.com/watch?v=czBdMLctdE4&list=UUWBMS4pOn9Pqm5E6DTrmQkw
We have now also finished editing our digipak and magazine ad of which is shown below.
Magazine ad
Digipak
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Editing the music video
From inspirations such as Ben Howard and James Morrison and from looking into so much research into their music videos we had a clear idea of what we wnted out music video to look like.
As the song is an indie acoustic track we decided to show the artist playing their guitar to the track.
As we didnt have the actual artists with us we used a friend of ours to pretend to look as if they were playing the guitar and lip sync the words.
When it came to editing the video we could see that it wasnt in sync and some parts didnt look right so we recorded some parts again and this made a big difference to the final clip.
Now we had the lip syncing and guitar playing nearly perfect we added clips of a girl (Tilly) to our music video.
The lyrics also match the shots for instance when the word 'sun' is mentioned a shot of the sun comes up, another when the word 'you' in mentioned Tilly then appears. This was inspired by Ben Howards video 'Only Love'
As the song is an indie acoustic track we decided to show the artist playing their guitar to the track.
As we didnt have the actual artists with us we used a friend of ours to pretend to look as if they were playing the guitar and lip sync the words.
When it came to editing the video we could see that it wasnt in sync and some parts didnt look right so we recorded some parts again and this made a big difference to the final clip.
Now we had the lip syncing and guitar playing nearly perfect we added clips of a girl (Tilly) to our music video.
The lyrics also match the shots for instance when the word 'sun' is mentioned a shot of the sun comes up, another when the word 'you' in mentioned Tilly then appears. This was inspired by Ben Howards video 'Only Love'
Filming Dates and Information
We plan to take trips out around Bristol and hopefully to London to film our music video.
With artists like Ben Howard and Tom Odell we were able to gather ideas and inspirations from their posters and videos of which we kept a similar theme of which we can use as inspiration to create ours.
Here below are the dates of which we plan to film our music video and what and where we will be filming.
Some dates not all of our group were able to make such as myself not being able to make the London trip but as a group we worked around this and we were all there for most of these 4 days.
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With artists like Ben Howard and Tom Odell we were able to gather ideas and inspirations from their posters and videos of which we kept a similar theme of which we can use as inspiration to create ours.
Here below are the dates of which we plan to film our music video and what and where we will be filming.
Some dates not all of our group were able to make such as myself not being able to make the London trip but as a group we worked around this and we were all there for most of these 4 days.
Thursday, 9 January 2014
Filming and Creation of the music video
We plan to take trips out around Bristol and hopefully to London to film our music video.
With artists like Ben Howard and Tom Odell we were able to gather ideas and inspirations from their posters and videos of which we kept a simular theme.
With artists like Ben Howard and Tom Odell we were able to gather ideas and inspirations from their posters and videos of which we kept a simular theme.
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